Past Semester Final Question

PAST SEMESTER CHAPTER 1 & 2

March 2013

PART A

1. True

2. True

3. False

4. True

5. False

PART B

1. D

2. A

PART C

QUESTION 1

There are 5 primary value activities. That is inbound logistics, operation, outbound logistics, marketing and sales, and lastly is service.

First is Inbound logistics, it acquires raw materials and resources and distributes to manufacturing as required. Second, the operations, transforms raw materials or inputs into goods and services. Thirdly is outbound logistics, it’s distributes goods and services to customers. Fourthly, marketing and sales that is promotes prices and sells products to customers and last is services provide customers support after the sale of goods and services.

October 2012

PART A
1. True
2. False

PART B

1. B

PART C

Question 1(a)

    There are four organizational information cultures. First is information-functional culture, employees use information as a means of exercising influence of power over others. For example, a manager in sale refuses to share information with marketing. This causes marketing to need the sales manager’s input each time a new sales strategy is developed. Second is information-sharing culture, employees across (especially about problems and failures) to improve performance. Third is information-inquiring culture, employees across departments search for information to better understand the future and align themselves with current trends and new directions. Lastly is information-discovery culture, it is show that employees across departments are open to new insights about crisis and radical changes and seek ways to create competitive advantages.

Question 2

       There have three cost strategy which is cost leadership, differentiation, and focused strategy. Cost leadership focus on selling the cheap product. Differentiation focused on selling the unique product and the price of the product is quick expensive while focused strategy have two type of product which is low cost and high cost. For examples for broad market at low cost is Walmart such as Tesco, Mydin, Giant, and others. For narrow market is Pay less  shoes such as bata. This is because the price is low. For examples broad market at high cost is Neiman Marcus such as Ikea. For narrow market is Tiffany and Co such as rafflesia. The price is quick high because the product are unique compare to others shop.

March 2012

PART A
1. True
2. False

PART B

1. A

      2. B

      3. C